We are excited to announce a special edition of Izumo Soba to commemorate the popular NHK morning drama set in Matsue City, Shimane Prefecture, where our company is located!
🍜 Drama Commemorative Izumo Soba – Standard (JAN: 4904448108037)
🍜 Drama Commemorative Izumo Soba – 100% Buckwheat (JAN: 4904448108044)
🍵 Drama Commemorative Izumo Green Tea Soba (JAN: 4904448108051)
The logo illustration on the package is inspired by Weldon, a renowned illustrator, and depicts Yakumo and Setsu walking together, inspired by the story “Leaving New York”.
The catchphrase “Age, Soge, Bake” combines a local Izumo dialect with the meaning of “changing for the better,” symbolizing growth and positive transformation.
This is the perfect opportunity to experience the charm of Matsue, known as Japan’s “Little Kyoto,” and enjoy the unique taste of Izumo Soba, one of Japan’s three major soba styles. 🌿
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