Spring has arrived in Japan, and with it comes one of the most magical times of the year – sakura season, when cherry blossoms burst into bloom, transforming cities and countryside into soft, pink wonderlands.
In Matsue, where our company is based, the cherry blossoms are especially breathtaking. Two of the best spots to enjoy them are Tamayu River and Matsue Castle.
The Tamayu River is lined with cherry trees that create a stunning pink tunnel along the water. As the petals fall, they float gently on the river’s surface – a scene so beautiful, it feels like a painting. Locals and visitors alike stroll along the banks, enjoying the fleeting beauty of the blossoms and the calm of springtime.

Another must-see location is Matsue Castle, one of Japan’s few remaining original wooden castles. During sakura season, the historic castle is surrounded by blooming trees, offering a picturesque contrast between the soft pink petals and the timeless black-and-white architecture. At night, the trees are illuminated, creating a romantic and almost mystical atmosphere.
But what makes sakura so special in Japanese culture?
Cherry blossoms bloom for only a short period – usually just a week or two. This brief and beautiful life is seen as a symbol of the fleeting nature of life itself, reminding us to appreciate each moment. Hanami, the tradition of enjoying flower-viewing picnics under the blossoms, has been cherished in Japan for centuries.
If you ever have the chance to visit Japan in spring, we hope you’ll come to Matsue and experience this seasonal wonder for yourself. The cherry blossoms here don’t just bloom – they tell a story of beauty, time, and tradition.